Izumi World AR Game Plans to Bring Augmented Reality and NFTs Together in Play-to-Earn Experience
This article was originally published on arpost.co
The XR Week Peek (2022.03.22): Quest to feature new parental control tools, Google acquires Raxium, and more!
I’m back in Italy, but I have left a piece of my heart in Austin, where I had an unforgettable experience both on the personal and professional side at SXSW (you can read more about my experience here). I thank everyone that made my days so awesome, and I hope to meet you again soon! This newsletter is happening one day after because on Sunday I was traveling, so I had to spend my Monday reading online articles for this roundup while I still was confused about the time of the day and the night. Luckily, we had not huge news about XR this week, so my work has been a little easier 🙂 Before I leave you to the big news of the week, don’t forget to register to NVIDIA GTC using my unique referral code: https://www.nvidia.com/gtc/?ncid=ref-crea-201724 ! If you are from the EMEA region, and you use my special link to
My experience at SXSW 2022: expect the unexpected
Ten days ago, I revealed to you that I was going to Austin, Texas to attend the SXSW, one of the most important events about creativity and technology in the USA. Today, while I’m packing my stuff up to go back to Italy, I want to tell you a few words about my experience there, and if I think it has been worth going. Going SXSW SXSW Logo (Image by SXSW)Even if it is not so famous in Europe, the SXSW (South by SouthWest) has always been one of the events to be in the United States. It gathers people from the tech industry, from movies, from music, all
ITIF Releases Report on Moderating Multi-User Immersive Experiences
When you’re on social media and see someone engaging in dangerous, illegal, or often just distasteful activity, it is often fairly easy to report the content or the poster. In the physical world, these situations are less frequent and scarier but here too there are ways to report illicit interactions when necessary. But, what about immersive experiences? We tend to spend most of our time talking about the positive interactions and promises of immersive experiences. While AR and VR applications combine the best of in-person and online events, they also combine the worst of these settings for people who would misuse them. A recent report by the Information Technology & Innovation Foundation (ITIF) explores this. Authors and Influences “Content Moderation in Multi-User Immersive Experiences: AR/VR and the Future of Online Speech” is a free online publication by Daniel Castro, ITIF vice president and director of the Center for Data Innovation.
VR/AR Association Holds Second Summit Dedicated to the Metaverse
This article was originally published on arpost.co
The LA-Based Marketing Agency Expanding Into the Metaverse
With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. The LookinMeta Launch LookinLA is already a digital-first marketing agency. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. So, what’s new? In a way, everything. “We are the forefront of metaverse marketing,” LookinLA CEO Ali Payani said in a release shared with ARPost. “Our clients are now able to expand their businesses and operations into the virtual world to amplify their growth and authority.” The March 3 release announced a new platform from LookinLA called LookinMeta. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. What Marketing Looks Like in the Metaverse A lot of the release has
The XR Week Peek (2022.03.07): Samsung is planning to launch an XR device, PSVR may arrive in 2023, and more!
Another week has passed by, and while the situation in Europe is always more complicated because of the war, in the XR landscape nothing particularly special has happened. It has been a pretty boring week, notwithstanding the MWC, which, as it happened the last few years, hasn’t brought important news about XR. But this roundup will be worth reading anyway, so don’t go away too fast! Top news of the week (Image by Samsung)Samsung is close to launching an XR device, or maybe two The metaverse hype is growing, and with it, all the interest of the big brands towards XR. Last month, we got to know that (according to a rumor) Samsung is working together with Microsoft on new AR glasses, most probably powered by a Qualcomm chipset. This week, instead, we discovered that Samsung is actually working on another headset in parallel. According to the Korean magazine Electronic Times, the device
The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!
I know that in these crazy war moments probably we all are a bit less interested in the news about XR, but this is my job, so today you can find here the new weekly roundup I prepared for you, as usual. I hope it serves to distract you by giving you something to read to not think about the terrible things happening in this world. I just hope for peace to come to Europe again soon: I have friends on both sides of the conflict, and no one of them wants this war, but all of them have to stand the consequences. I really hope for the best for all people that are in this awful situation. I have also a little announcement to make: in the upcoming weeks, starting from today, I will start a paid partnership with NVIDIA to promote the GTC. I am usually not interested in
The XR Week Peek (2022.02.12): Altspace VR to introduce safety measures, Horizon audience is growing, and more!
This Monday, before digging into the news, let me announce to you two things: I have added a new section to this newsletter, called “Other news”. There I will just put a description and a link of those pieces of news I find interesting, but a bit less relevant than the others. These are articles I would have probably not shared with you in the previous editions of the newsletter, but with this new format, I can at least acknowledge that these things have happened. Please tell me if you find this new approach useful so that I can decide if keep going with it or not;We of New Technology Walkers (me and my partner Massimiliano Ariani) have been featured on the local news section of an important Italian newspaper! We are pretty happy about it and I wanted to share this with you. Since “pics or it didn’t happen”
Niantic And Sony Are Partnering On Audio AR Technology
LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world.Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day. But did you know that before there wasPokémon GO, Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag?Ingress Prime is now getting a serious update thanks to an amazing new partnership with Niantic and Sony that will blend Niantic’s real-world AR technology with Sony’s latest audio hardware, a wireless headphone called “LinkBuds,” to immerse players even deeper into a game that uses both the real world and a virtual world as a playing field. [embed]https://youtube.com/watch?v=RJ52YyG4BJQ&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent[/embed] LinkBuds have an odd donut shape