How and Why Brand Engagement Is Driving XR Development

vrcoin on October 27, 2021

Everybody wins in the world of XR brand engagement. Brands get a unique and dynamic way to interact with customers. Customers get fun and informative ways to interact with their favorite brands. And the rest of us? The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. LBEs Location-based experiences are the future. We’re talking about going to a specific place and having that location augmented by information and assets specific to that geographic location. Brand engagement experiences and LBEs aren’t always one-to-one, as most of the examples that this article looks at can be

Why Every Company Needs a Metaverse Strategist

vrcoin on October 18, 2021

The metaverse is coming (some iteration of it is already here) and it’s going to encompass society as we know it. In 2019, Marshmello’s virtual concert on Fortnite saw 10.7 million attendees tune in. In 2020, Travis Scott’s virtual performances on Fortnite saw more than 45 million viewers across 5 shows. In just the last handful of weeks, a collection of Bored Apes sold at Sotheby’s for more than $24 million, Budweiser purchased the web3 domain beer.eth for almost $100,000, and Tennis superstar Naomi Osaka and her sister Mari Osaka dropped a six-piece collection of NFTs that sold for nearly $600,000. Naomi Osaka Sapphire Signed; Source: Autograph With the explosion of NFTs, virtual worlds, and immersive technologies in 2021, some of the largest companies in the world, the most famous athletes in the world, and the most popular musicians in the world have already started to enter the metaverse. A

Snap Has Busy Week: Sotheby’s Partnership and ASL Awareness Project

vrcoin on September 24, 2021

As probably the single largest driver of consumer AR, Snap moves pretty fast. As a result, we at ARPost can have our work cut out for us in terms of keeping up. After one such week, this article is going to talk about two drastically different but perhaps equally interesting developments: a partnership with Sotheby’s and launching new lenses for “The Weak of the Deaf.” Visit Christo’s Arc de Triomphe If you hadn’t heard about Sotheby’s before this year, you’ve probably heard of them by now. The “fine arts and luxury real estate” company used to be in the news every now and then if they sold a multi-million-dollar painting that had been recovered after a daring heist or something like that. However, since they got into digital media and NFTs they’ve become a little more relevant. .u211a33876127cf4ba9b42bccd5adede4 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#FFFFFF;

The Trends and Takeaways From the WebXR Business Summit

vrcoin on September 17, 2021

The WebXR Business Summit took place this Tuesday, September 14, in the familiar “meta-multiverse.” Put on by the same outfit that presents the Poly Awards, the summit featured dozens of industry experts in 20 talks over eight hours and streamed on several 2D social media sites as well as Hubs, ENGAGE, AltspaceVR, and other immersive environments. Topics covered in the marathon session included everything from economics to ethics. While we weren’t able to cover everything, some of the day’s highlights and takeaways are presented below. Why WebXR? “When I was starting out, there weren’t a lot of people in the field and all of the cool kids in XR were telling me that the browser was dead,” event host Samantha Mathews said in her opening remarks. “But the web has a magical way of closing the gap between physical and virtual experiences … to me, the 3D web solves the

Things People Ask You as a Writer Covering XR Technology

vrcoin on August 16, 2021

XR technology is a fascinating world to live and work in. When you write about XR and emerging technology, people ask a lot of questions; some more often than others. If you have questions that you’ve always wanted to ask a writer in this field, answers to your questions may be found below. If you’re a writer in the space, you may relate to this article in amusing and insightful ways. If you work in XR technology, these are the questions that are really on the minds of people on the street. What Is AR? If I were writing this article three or four years ago, “What Is VR?” would have probably been at the top of the list. However, it’s been some time since anyone asked me this question. People seem to (think they) have a pretty solid understanding of what VR is. However, this doesn’t seem to be

XRA and Perkins Coie Release 2021 XR Industry Survey

vrcoin on August 2, 2021

The XR industry is a young one, making surveys and reports crucial. Recently, those reports have been… complicated. For months, reports started with a line explaining that responses were compiled before the pandemic, so they may not accurately reflect the industry. Then, the line changed to explain that responses were compiled during the pandemic, so they may not accurately reflect the industry. Perkins Coie and the XR Association’s most recent report is fresh with a practical shelf-life. The Survey and Why We Need It As we emerge from the pandemic, the XR Industry Insider: 2021 XR Survey may give us a look at how XR may work in the “new normal” rather than telling us what the industry looked like before or during the height of the pandemic. Their key takeaway is one that many readers likely came up with on their own: “Far from upending the industry’s momentum of

VRdirect to Bring Competition in Training and Virtual Tours

vrcoin on July 12, 2021

Most XR companies aren’t afraid of some healthy competition. Hopefully, the virtual tours field can take a little more pressure, as German solution VRdirect plans an impending expansion to the US and UK. We got our hands on a demo and talked to Managing Director Dr. Rolf Illenberger to learn more. Meet VRdirect VRdirect is a platform for authoring and distributing VR content, specifically virtual tours and educational content using physical locations. The platform is essentially composed of Studio, their authoring tool, and distribution/viewing solutions. Depending on what hardware the viewer has access to, content created using the VRdirect Studio is viewed via a mobile app, a web player, or streamed to a VR headset. The company does offer production services, but the whole idea is that the content is easy enough for non-VR specialists in industry to create their own content in-house. “The software itself is supposed to

SuperWorld Will Sell You a Share of the Brooklyn Bridge for 100 ETH

vrcoin on July 8, 2021

Have you ever been so attached to a place that you wished you could own it? Maybe leave something behind so that people who came to visit later could see what it meant to you? Or maybe you’re less sentimental and want to make money off of the idea of a place. Whichever of these describes you, SuperWorld can help. SuperWorld has divided the globe into billions of plots of land and is selling the “virtual real estate” associated with those physical locations. To understand more, ARPost talked with CEO and Co-Founder Hrish Lotlikar. The SuperWorld Metaverse Usually, when we say “virtual real estate” at ARPost, we’re talking about entirely virtual spaces. That’s not exactly what SuperWorld has in mind. Another term that you might need to relearn is “metaverse.” There are different ideas about what a metaverse might look like, and different people use different words. When some

Book Review and Author Interviews on “The Augmented Workforce”

vrcoin on July 1, 2021

The Augmented Workforce: How Artificial Intelligence, Augmented Reality and 5G Will Impact Every Dollar You Make is the new book by authors Cathy Hackl and John Buzzell. To take you inside the cover, we read the book and were invited to interview the authors on their process and the book’s early reception. “A Belief Inspired This Book” “The future of how we live and work, our relationship with innovation, and our very construct for productivity and engagement, are overdue for a digital, physical, and hybrid renaissance,” futurist and “digital anthropologist” Brian Solis writes in the book’s forward. In a subtle and significant way, the passage sets the tone for the whole book. While many business owners and workers may fear “change,” the renaissance was a period of explosive growth. And the future can be too. The Augmented Workforce isn’t about how to resist or get through the impact that automation

Hands-On Tour of Spatial

vrcoin on June 28, 2021

Spatial was on our list of AR remote work platforms. There were internal discussions about also including the platform in our list of VR collaboration platforms. The solution can present avatars in a physical space, or avatars can share a virtual space. All things considered, it’s a pretty powerful platform but it’s known primarily for its unique approach to avatars. Meet Spatial Spatial was founded in 2016 driven by an impressive line-up of investors including Macintosh co-founder Andy Hertzfeld and Instagram co-founder Mike Krieger. The company’s own co-founders, Anand Agarawala and Jinha Lee, have their own impressive pasts including working at Google, MIT, Microsoft, and Samsung. The platform works on just about any device, from HoloLens and Magic Leap to desktop and mobile, and even an Nreal beta. Much of this accessibility came from a recent platform update allowing Spatial to launch from a web browser. .u142233e9e521f6fd9db243e4751f6772 {