Scalefast and YouGov Report on the NFT and Virtual Goods Market

vrcoin on January 26, 2022

By now, we’ve probably all at least heard of NFTs and virtual goods. But, what is the actual market like right now? How should interested companies get involved? Where is the market likely heading and what could drive these changes? Scalefast sifted through survey data from YouGov to come up with some answers and shared an early version of the report, titled “Revealing the Metaverse”, with ARPost. .uf36ce73394bb7b44fe7af7f772662799 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#FFFFFF; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uf36ce73394bb7b44fe7af7f772662799:active, .uf36ce73394bb7b44fe7af7f772662799:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf36ce73394bb7b44fe7af7f772662799 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1.05; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf36ce73394bb7b44fe7af7f772662799 .ctaText

Exploring Metaverse: Can It Ever Become a New Normal?

vrcoin on January 18, 2022

The future of the metaverse continues to be a hot topic of conversation amongst tech developers, virtual reality users, and an increasingly digital native population. As we move further towards engaging with a completely virtual online world, tech giants such as Meta and Microsoft continue to lead the way. The question is, what exactly can we expect from the metaverse. And could it become the new normal? What Is the Metaverse? In his 1992 Science Fiction Novel, ‘Snow Crash’, author Neal Stephenson first used the term ‘metaverse’ to explain his version of a virtual reality environment. Defining a 3D realistic world in which he could virtually be a part of, the term ‘metaverse’ was born, and hasn’t been forgotten since. The modern-day metaverse could be described as the fight to achieve a real-life online virtual world that incorporates virtual reality, augmented reality, and holographic forms of communication such as 3D

Exploring New Frontiers With Metaverse

vrcoin on December 29, 2021

The tech world is abuzz with news of the metaverse and how it can open up a world of opportunities. It promises a more immersive digital experience for users, and it’s poised to become the internet’s successor. This vast network of virtual worlds is the stuff of science fiction brought to life with today’s technology. If you’ve seen Ready Player One or The Matrix, engaged in crypto or non-fungible tokens (NFT), or played games like Roblox or Fortnite, then you already have a glimpse of things to come. What Is the Metaverse? The term was first coined by Neal Stephenson in his 1992 science fiction novel Snow Crash. In the novel, the metaverse is a shared digital place that people visit to escape their dystopian reality. They use avatars to interact with other users and explore an online world where they can be who they want to be and do

Highlights and News From Snap’s Lens Fest 2021

vrcoin on December 13, 2021

It’s hard to believe it, but it has been a year since Lens Fest 2020. This annual event is when Snap reaches out to the developer community. That includes Snapchat lens creators as well as those who create experiences for other apps and websites using Snap’s camera API, camera kit. Last year, the Lens Fest saw major updates to Snap’s creator software, Lens Studio, as well as a focus on creating lenses with social impact. So, what did this year’s three-day-long event bring? A Whole Lot of Energy Lens Fest isn’t just a developer’s conference. Because anyone can be a lens creator, the event is an opportunity for Snap to celebrate all of the people that contribute to their platform – professionally or otherwise. “Lens Fest is our annual, global event that highlights innovation and creativity from every corner of the lens creator community,” Snap co-founder and CTO, Bobby Murphy,

A Hands-On Review of Holoride

vrcoin on December 2, 2021

Some of my favorite memories with my children involve traveling around the United States to visit national parks, historic sites, and science museums. We had an old 15-passenger van that I had purchased for $750 from a non-profit agency and with several rows of seats, each of my kids had plenty of space to spread their toys and art supplies while we traveled. They also had a Leapster, a small educational handheld gaming console that kept them occupied and reinforced basic academic skills for the younger children in particular, but we never had any other gaming consoles until many years later when my oldest son purchased an Xbox for his younger brothers with his first paycheck as a paratrooper for the US Army. Our travels took place many years ago and now our lives are quite different. Just a couple of weeks before the pandemic my van finally died, the

AWE 2021 Day Two: More on the Metaverse

vrcoin on November 11, 2021

The first day of AWE was all about announcements. There was less of that on day two, but AWE isn’t all about announcements, it’s about celebrating XR experiences and learning from XR expertise. Day two delivered these in droves. In addition to even more great expert talks and panel discussions, it was the first day that the Expo floor and Playground were open. Another Marathon Session on the Main Stage Day two started out, like day one, with back-to-back-to-back powerhouse sessions on the main stage: panel discussions on “reinventing the camera” and “XR for brands,” followed by Charlie Fink on “The Race to Build the Metaverse.” Reinventing the Camera Lauren Goode of WIRED hosted a fireside chat with Snap CTO Bobby Murphy and lens creator Brielle Garcia. Goode opened the conversation with a word that we heard a lot on day one but we’ve never heard from Snap. “The

AWE USA 2021 Day One: “Metaverse Shmetaverse”

vrcoin on November 10, 2021

Tuesday, November 9, was the first day of AWE USA 2021, including keynotes from Ori Inbar and John Hanke, panel discussions, and of course, company announcements. If it could be summed up in a single word, that word would, of course, be “metaverse” – love it, hate it, or both, almost everyone on stage used it at least once. Our classic events disclaimer first: There was too much going on for everything to get covered – including some things that we would have really liked to have covered. Marathon Session on the Main Stage The day started off with three powerhouse speakers on the main stage: AWE founder Ori Inbar, Niantic CEO John Hanke, and Qualcomm’s VP and GM of XR Hugo Swart. Ori Inbar’s State of XR, AWE.LIVE Perhaps nobody has been looking forward to the return of in-person AWE more than Inbar himself, and his excitement was clear

Understanding the Atmosphere Around Policy in Emerging Technologies

vrcoin on November 1, 2021

“Emerging technologies” like extended reality, 5G internet, and blockchain are currently emerging faster than policy on them is developing. While this may allow increased experimentation with these technologies, we’ve seen what happened with the last round of emerging technologies like social media when policy lagged behind reality. Right now, legislation and protections around emerging technologies remain thin, but many, including many within the tech space, think that this needs to change. The Role of Ethicists and Organizations In the absence of legislation and policy regarding emerging technologies, in particular, people and agencies interacting with these technologies have the choice of existing in a vacuum of order, or trying to create that order for themselves. Those who take the latter route often do so by connecting novel concerns with less-specific and more familiar issues. “The process of XR ethics is asking what are these principles informed by human rights concerns,” XR