From Virtual Clothes to Virtual Stores: XR in Fashion Retail
Fashion is physical. Right? While clothing has always been material, expression has always been something more. And, digital fashion brands have been exploring that intersection. Even physical fashion brands are using XR technology to sell their hard-copy clothing. Though some are selling soft-copy clothing too. From virtual clothes to virtual stores, there’s a lot to see. How to Bring the Human Into Virtual Try-On Before we get to full-on virtual stores, let’s start off with physical fashion retailers using XR technology. What’s the worst part of buying clothes? Trying them on, right? We’re all in agreement about that? The lines, the time, and the hassle? The… it’s just awkward, right? But, you want to know what the clothes will look like on you. This is where XR comes in. But, it turns out it’s still awkward. Or, at least, it can be. Reactive Reality In September, Reactive Reality announced the