South Korea Is Building Its Own K-Pop Metaverse
The metaverse will supposedly play a central role in the South Korean economy.It’s hard to ignore the growing rise of South Korean media and culture in Western countries. Ever since Psy graced our ears with his now-iconic song ‘Gangnam Style’ in 2012, the popularity of South Korean music, film, and television has skyrocketed in places like the United States. But that’s nothing compared to the popularity of this media in its home country.Superstars acts like BTS alone have generated billions for the South Korean economy. The K-pop industry is so massive, the country actually relies upon it as one of its primary sources of gross national income next to Samsung. This blend of culture and technology is leading the country down interesting new avenues; the most important of which being the metaverse.In September 2021, the South Korean Ministry of Science and ICT announced plans to invest a whopping $7.5 billion