CaixaBank and Imagine Show Us What Fintech in the Metaverse Should Look Like
Spanish retail banking financial group CaixaBank is “entering the metaverse” through imaginLAND. This virtual destination and immersive event series is an extension of imagin, a “digital services and lifestyle platform” backed by CaixaBank. We’ve seen American financial technology groups try to “ape into” the metaverse with limited success, but CaixaBank has a different plan. Another Look at Fintech in the Metaverse If you’ve been following the gradual entrance of companies – particularly fintech companies – you might have thought of the JPMorgan lounge launched in Decentraland last month. While initially exciting and certainly still promising, the actual lounge saw little fanfare and little utility, according to emerging tech writer Lily Snyder, who visited the lounge early on. However, CaixaBank has big plans for imaginLAND. The company plans to develop new virtual experiences and services on a regular basis and renew the content available every month. imagin’s first content in the