Someone Spent $450K To Be Snoop Dogg’s Neighbor In The Metaverse

How much would you pay to live next to your favorite celebrity in the metaverse? In case you’ve been living under a rock, NFTs are taking over the metaverse. At this point, it seems like everyone and their mother is investing in non-fungible tokens and cryptocurrency. This includes famed California rapper Snoop Dogg who—earlier this year—partnered with blockchained-based 3D open world game The Sandbox to launch his own world inside the metaverse.‘The Snoopverse’, as it’s being called, is a portion of The Sandbox metaverse owned and operated by Snoop Dogg. Earlier this month, 122 LANDs (plots of virtual land) and 67 Premium LANDs were put up for auction, allowing early investors the chance to purchase NFT property inside the ever-growing Snoopverse. How much does this land cost exactly? Well, that depends. Much like the actual real estate market, location is everything. Take it from The Sandbox user P-Ape who, earlier

Artists, Brands, And Fans In The Metaverse

The question of how artists, brands, and fans will function in the metaverse is one that hasn’t been answered yet.What’s the best way for each of these parties to function in the metaverse and reach their audiences?“This new medium is one that presents a really exciting opportunity for many different parts of culture whether it’s artists, brands, or fans—  they all have a role to play,” says Inder Phull, co-founder and CEO of PIXELYNX— a new gaming venture co-founded by Joel Zimmerman (deadmau5) and Richie Hawtin (Plastikman). During his previous role at Graphite Music as Head of Music and Gaming, Phull was well situated to watch these industries converge. There’s enormous opportunity for innovation at this intersection, but as ever with innovation, it’s a complex puzzle to develop the language, methodologies, and work ethics that evolve with it. Image Credit: PIXELYNXA THRIVING ECOSYSTM FOR NEW BUSINESS VENTURES As we speak, Phull identifies three