Nike’s “Just Do It” Attitude Pays Off In The Metaverse

vrcoin on March 24, 2022

The company’s Nikeland metaverse proves a hit among Roblox players. Since the launch of Nikeland, a virtual world built by Nike inside the hit video game Roblox, the company has been visited by almost 7 million people from 224 countries. Here they could browse a digital store filled with Nike products and hang out with popular NBA players.During the NBA All-Star Week back in February, NBA superstar LeBron James stepped into Nikeland to talk directly with fans about basketball, give a few virtual high fives, and help motivate people to get active, either on a basketball court or in their favorite physically-active VR games. [embed]https://youtube.com/watch?v=U1yX7awE5P0&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent[/embed] “On the Nikeland court, LeBron coached and engaged with players, and participants were rewarded for physical gameplay with the ability to unlock virtual products,” said Nike’s Chief Executive and President Jack Donahoe during a Q3 earnings call.For Nike, the metaverse holds a lot of

The XR Week Peek (2021.11.22): Quest maybe has sold 10 M units or maybe not, Roblox goes VR, and more!

vrcoin on November 22, 2021

I am back in Italy! The trip to the US has been incredibly interesting: I have met many amazing people and tried many innovative devices, so I have been very satisfied with having gone there. I still miss a bit having a walk around University Street in Palo Alto and seeing a lot of young people having fun in the restaurants. I’m sure I’ll return there. But now it’s time to get back to routine work, so let me tell you about the most important news in AR and VR from this week. Top news of the week (Background image from Meta)Meta Quest 2 has sold 10M units, or maybe not The most important announcement of the week has been the one that never existed. Going on the stage at an investor event, Qualcomm CEO and President Cristiano Amon has revealed that Oculus Quest 2 (now Meta Quest 2) has sold 10 million units