Nike Just Bought Leading Metaverse Fashion House RTFKT
The company’s acquisition could be a major step forward for the metaverse, NFTs, and the digital fashion industry.Nike today announced the purchase of RTFKT Studios, a leading metaverse fashion house best known for its lineup of high-end digital clothing. Since 2020, the company has employed a variety of cutting-edge technologies such as NFTs, crypto, blockchains, and AR technology to establish a one-of-a-kind brand that blends the physical and digital worlds.What began with NFT sneaker drops has since expanded into a full-fledged digital clothing brand.Image Credit: Nike / RTFKT Studios“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture,” said John Donahoe, President and CEO of NIKE, Inc in an official statement. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand,