The LA-Based Marketing Agency Expanding Into the Metaverse

vrcoin on March 8, 2022

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. The LookinMeta Launch LookinLA is already a digital-first marketing agency. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. So, what’s new? In a way, everything. “We are the forefront of metaverse marketing,” LookinLA CEO Ali Payani said in a release shared with ARPost. “Our clients are now able to expand their businesses and operations into the virtual world to amplify their growth and authority.” The March 3 release announced a new platform from LookinLA called LookinMeta. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. What Marketing Looks Like in the Metaverse A lot of the release has

OVR’s Take on World-Scale Metaverse

vrcoin on February 16, 2022

The world mapped and sold as NFTs to create an AR “metaverse” layer over the physical world. You’ve heard this song before. But, not like this. “Anybody can build a digital layer over the world… the point is, what is the service that you provide?” OVR COO and co-founder, Diego Di Tommaso, told ARPost. “Is it a stand-alone thing, or something that adds value?” Squares Are for Squares. Hexagons Are the Future. Mapping the world and selling the platts is becoming a relatively common practice, as is the “world-scale metaverse” trope in general. Before we get around to what OVR does with that map, let’s talk about how they divvy it up. For one thing, they’ve divided the world into hexagons instead of squares. This may seem like a small difference, but the team is passionate that hexagons make for a more accurate and just portioning of the globe. There’s

Scalefast and YouGov Report on the NFT and Virtual Goods Market

vrcoin on January 26, 2022

By now, we’ve probably all at least heard of NFTs and virtual goods. But, what is the actual market like right now? How should interested companies get involved? Where is the market likely heading and what could drive these changes? Scalefast sifted through survey data from YouGov to come up with some answers and shared an early version of the report, titled “Revealing the Metaverse”, with ARPost. .uf36ce73394bb7b44fe7af7f772662799 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#FFFFFF; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uf36ce73394bb7b44fe7af7f772662799:active, .uf36ce73394bb7b44fe7af7f772662799:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf36ce73394bb7b44fe7af7f772662799 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1.05; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf36ce73394bb7b44fe7af7f772662799 .ctaText