Artists, Brands, And Fans In The Metaverse
The question of how artists, brands, and fans will function in the metaverse is one that hasn’t been answered yet.What’s the best way for each of these parties to function in the metaverse and reach their audiences?“This new medium is one that presents a really exciting opportunity for many different parts of culture whether it’s artists, brands, or fans— they all have a role to play,” says Inder Phull, co-founder and CEO of PIXELYNX— a new gaming venture co-founded by Joel Zimmerman (deadmau5) and Richie Hawtin (Plastikman). During his previous role at Graphite Music as Head of Music and Gaming, Phull was well situated to watch these industries converge. There’s enormous opportunity for innovation at this intersection, but as ever with innovation, it’s a complex puzzle to develop the language, methodologies, and work ethics that evolve with it. Image Credit: PIXELYNXA THRIVING ECOSYSTM FOR NEW BUSINESS VENTURES As we speak, Phull identifies three