Data Security: Top Challenge in the Metaverse According to Tech Leaders

vrcoin on April 5, 2022

Ninety-seven percent of the respondents acknowledge the importance of data in the metaverse; Source: Bright Data Everyone’s talking about the metaverse. Tech giants are in a race to integrate into this new parallel world even as questions of data security surface. While the concept isn’t new, the business landscape has only recently been looking at the potential of the metaverse outside the gaming world. According to a survey from a web data platform Bright Data, and conducted by research firm Vanson Bourne, more than half of its respondents are aware of how the metaverse works. About 89% consider it important for business operations and 97% of the respondents acknowledge the importance of data in the metaverse. However, 60% cite data and security as the top challenges of this virtual world. Everyone is asking the same question: how will the metaverse impact cybersecurity? Cybersecurity and the Metaverse Cybersecurity has been a

Snoop Dogg’s New Music Video Was Shot In The Metaverse

vrcoin on April 4, 2022

“Walkin’ though The Sandbox with flip-flops on…”Very few celebrities have embraced the growing Web3 industry (NFTs, crypto, the metaverse) quite like Snoop Dogg. Since his music debut back in 1992, the prolific rapper, media personality, and entrepreneur has managed to remain in the public eye thanks in large part to his fearless embrace of new technologies and mediums. So it makes sense that the West Coast native would eventually gravitate towards the metaverse.Last September it was announced that Snoop was developing his own virtual world inside The Sandbox, one of several rapidly-growing social metaverse platforms. Referred to as the “Snoopverse,” users can explore a custom virtual world featuring all things Snoop Dogg, collect valuable NFT drops, and watch exclusive in-world concerts. Snoop’s virtual world is so popular that one superfan recently spent a jaw-dropping $500,000 to be the rapper’s virtual neighbor.Earlier this month, Snoop sent shockwaves through the music industry

Nike’s “Just Do It” Attitude Pays Off In The Metaverse

vrcoin on March 24, 2022

The company’s Nikeland metaverse proves a hit among Roblox players. Since the launch of Nikeland, a virtual world built by Nike inside the hit video game Roblox, the company has been visited by almost 7 million people from 224 countries. Here they could browse a digital store filled with Nike products and hang out with popular NBA players.During the NBA All-Star Week back in February, NBA superstar LeBron James stepped into Nikeland to talk directly with fans about basketball, give a few virtual high fives, and help motivate people to get active, either on a basketball court or in their favorite physically-active VR games. [embed]https://youtube.com/watch?v=U1yX7awE5P0&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent[/embed] “On the Nikeland court, LeBron coached and engaged with players, and participants were rewarded for physical gameplay with the ability to unlock virtual products,” said Nike’s Chief Executive and President Jack Donahoe during a Q3 earnings call.For Nike, the metaverse holds a lot of

Gundam Metaverse In Development By Bandai Namco

vrcoin on March 9, 2022

The shared virtual world will feature characters from popular games like Pac-Man, Dark Souls, and Gundam.Bandia Namco, the Japanese video game and toy company with massive global appeal, recently announced plans to commit a whopping 13 billion yen ($130M USD) towards the development of a new “metaverse” experience dedicated to its most popular gaming and anime franchises.The “Gundam Metaverse,” as they are calling it, will feature a number of popular IPs, such as Pac-Man, Soul Calibur, Dark Souls, and of course plenty of giant robots from the critically-acclaimed Gundam universe. The primary goal, according to BNE (Bandai Namco Entertainment), is to help fans of the brand connect with each other through virtual concerts, movies, live events, and other social VR experiences.BNE made the announcement when the company shared its mid-term plans (April 2022 to March 2025) with shareholders detailing the three core goals of its “IP Axis Strategy.”Connecting fans through its

The LA-Based Marketing Agency Expanding Into the Metaverse

vrcoin on March 8, 2022

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. The LookinMeta Launch LookinLA is already a digital-first marketing agency. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. So, what’s new? In a way, everything. “We are the forefront of metaverse marketing,” LookinLA CEO Ali Payani said in a release shared with ARPost. “Our clients are now able to expand their businesses and operations into the virtual world to amplify their growth and authority.” The March 3 release announced a new platform from LookinLA called LookinMeta. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. What Marketing Looks Like in the Metaverse A lot of the release has

Spatial Hosts “First-Ever Metaverse Film Screening”

vrcoin on March 7, 2022

Late last year, enterprise remote collaboration platform Spatial announced a major pivot “to become the metaverse for cultural events such as NFT exhibitions, brand experiences, and conferences.” The platform recently made good on that endeavor in a major way, hosting the “first-ever metaverse film screening.” The premiere of the documentary film GameStop: Rise of the Players took place in a custom Spatial room on March 1 and included a screening of the film, a director Q&A, selfie opportunities and, of course, an NFT giveaway. Remembering Recent History In January of 2021, GameStop stock was struggling. Around a year earlier, the company had announced that it would be closing many locations, and many expected that the entire chain would soon follow. Members of the Reddit group r/wallstreetbets made a run on the stock. Stock value jumped from under $20 on January 8 to $325 on January 29. Some stock-trading apps

HTC Vive Shows Off Portable 5G Device With RC Cars

vrcoin on March 3, 2022

Set up a private 5G network for multiple VR headsets in under 30 minutes using the Reign Core.Today marks the final day of MWC 2022 in Barcelona and so far we’ve been treated to a variety of incredible announcements showcasing the future of connectivity. Day four of the event included informative talks featuring speakers from companies such as Amazon Web Services, Weta Digital, and Nolia as well as a plethora of incredible demos from a large list of exhibitors. One demo from HTC had attendees driving a small remote-controlled car fitted with cameras and 5G connections around a tiny racetrack using a portable 5G base station called a Reign Core.Vive Flow / Credit: HTCThose lucky enough to experience the demo had two different views of their carthanks to a couple of hi-res video feeds (POV and top-down) that were delivered using a 5G network from the Reign Core. As the drivers

Virtual Reality Reimagines Employee Training Through Xelevate

vrcoin on March 2, 2022

Virtual reality and metaverse are mainly associated with men and gaming. White men are particularly leading the charge in today’s top gaming platforms such as Roblox, Sandbox, and Decentraland. Moreover, males outnumber females when it comes to owning non-fungible tokens (NFTs). According to one survey, 20% of US online male adults own at least one NFT. Meanwhile, only 7% of their female counterparts are NFT collectors. While women are involved in creating NFT art, they make up less than 16% of all NFT artists. Moreover, female artists generate only 5% of total NFT sales. The Tide Is Shifting in Virtual Reality Entrepreneurship A growing number of women entrepreneurs are breaking into the male-centric metaverse. They’re also promoting “metadiversity” in this sphere that remains vulnerable to the real-world realities of discrimination and harassment. Some groups such as Women in Blockchain Talks and Curious Addys are guiding women toward crypto-literacy. Others like