Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

vrcoin on September 20, 2022

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets The first Coca-Cola Creations project was a shirt to commemorate the Starlight flavor. From there, the company kicked it up a notch with a line of apparel for AR avatars. The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The company’s next AR activation was somewhat more accessible – a series of Instagram filters. This was followed by an ASMR video, (yes, really), the actual product launch, and more apparel. Those who may have already been confused by the

The 2022 WebXR Brand Summit

vrcoin on September 19, 2022

This year’s WebXR Brand Summit took place last Thursday, September 15, preceded by a more open-format Town Hall event the week before. Hosted by the same organization that puts on the Polys Awards, the event included roundtables and use cases for how brands are exploring WebXR to increase exposure and services on a more spatial and connected internet. Not Just for Brands Not for the faint of heart, the full live-streaming remote event ran nine consecutive hours. Hosted by the tireless Sophia Moshasha and Julie Smithson with tech support from Ben Irwin, the event included 20 speakers in 11 sessions. If you think that that means it was just people selling sneakers all day, you miss the importance of brands in immersive spaces. “This is where we believe it starts. Brands have made initial investments in this space from the early days. … We owe them a lot of

The LA-Based Marketing Agency Expanding Into the Metaverse

vrcoin on March 8, 2022

With more and more business and sales being conducted in virtual worlds, one digital marketing agency with physical offices in California is expanding its services into the metaverse. The LookinMeta Launch LookinLA is already a digital-first marketing agency. With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. So, what’s new? In a way, everything. “We are the forefront of metaverse marketing,” LookinLA CEO Ali Payani said in a release shared with ARPost. “Our clients are now able to expand their businesses and operations into the virtual world to amplify their growth and authority.” The March 3 release announced a new platform from LookinLA called LookinMeta. This platform will give clients and client companies access to a whole suite of emerging technology tools and services. What Marketing Looks Like in the Metaverse A lot of the release has