Lowe’s Opens 3D Product Library to Metaverse Developers

vrcoin on July 6, 2022

In the past 100 years, Lowe’s has transformed from a small-town hardware store to a large-scale retailer of building and home improvement products. Now a giant in the industry, it is at the forefront of home improvement, serving millions of customers across the United States and Canada. It is also delivering trailblazing solutions that help metaverse developers and enhance customer experience within and beyond the home improvement industry. From the Real World Into the Metaverse The company’s growth is propelled by its relentless pursuit to constantly meet the changing demands of its consumers. To adapt to the digital shift, Lowe’s leveraged modern technologies to deliver personalized digital experiences to its customers. Lowe’s Measure Your Space and Holoroom How To use augmented and virtual reality to enhance the home improvement and shopping experience. Now, Lowe’s is extending the same support it has given its customer builders in the real world to

Why Mark Zuckerberg Won’t Own the Metaverse

vrcoin on May 26, 2022

I can’t remember a period in my lifetime where the political and social conversation was more polarized. For every opinion, no matter how inane, you can find someone on the internet to vehemently disagree. However, one take is nearly universally endorsed across the sociopolitical spectrum: Mark Zuckerberg is not a force for good in the world. The recent news that Meta can take nearly a 50% cut of goods sold on Horizon Worlds, its metaverse platform, received widespread condemnation, uniting everyone from Fortune 500 CEOs, to left-wing Twitter, to whatever category Elon Musk falls into. The headlines hit many of the familiar talking points levied against Meta: greedy, hypocritical, unfriendly to creatives, and run by a cruel young cyber-monarch. But, more importantly, this news also sheds light on Zuckerberg’s troubling concept of the metaverse: a top-down, closed system controlled by a single organization. .ud361b6b33f4172bfc566fdcd954594e4 { padding:0px; margin: 0; padding-top:1em!important;

“Navigating the Metaverse” Book Review

vrcoin on May 23, 2022

saidNavigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World is a new book by Cathy Hackl, Dirk Lueth, and Tommaso Di Bartolo. We got an advance copy of the book, and spoke with the authors, as well as the editor John Arkontaky, to learn more about how the book came together. Navigating “Navigating the Metaverse” Navigating the Metaverse consists of information-dense chapters broken up into manageable sections – a necessary consideration for a topic so branching and nebulous. While the metaverse itself may be a rats’ nest of uncertainty and conflicting ideas, the book is easy to follow and the ideas are presented with confidence and clarity. “The reason we have a full writing room is because the metaverse is complex. Different viewpoints add color and context. The co-authors’ combined forces offer a blend of industry knowledge, hard business, and blue sky aspirations.” – Introduction Many

Mental Health Awareness Month in XR

vrcoin on May 18, 2022

May is Mental Health Awareness Month, and there are plenty of XR applications and outfits that deserve highlighting. We’ve teased out a couple of projects and products that deserve a closer look. Hit the Mind Gym in Virbela Virbela is an enterprise-first solution focusing on remote work and events through the use of shared or custom virtual campus spaces. However, they’re also very community-focused and create special “islands” on their open campus for various causes. In fact, their virtual library landed in our Black History Month roundup. This time, we’re highlighting a new experience, the “Mind Gym.” “I was talking with a colleague about Mental Health Awareness Month and how we could handle that kind of thing at an enterprise level,” Virbela VP of Community, Sarah Segrest, told ARPost in an in-app interview. “We kind of thought about a mashup of futuristic exercises and a mid-century style gym.” Modeled

CaixaBank and Imagine Show Us What Fintech in the Metaverse Should Look Like

vrcoin on April 20, 2022

Spanish retail banking financial group CaixaBank is “entering the metaverse” through imaginLAND. This virtual destination and immersive event series is an extension of imagin, a “digital services and lifestyle platform” backed by CaixaBank. We’ve seen American financial technology groups try to “ape into” the metaverse with limited success, but CaixaBank has a different plan. Another Look at Fintech in the Metaverse If you’ve been following the gradual entrance of companies – particularly fintech companies – you might have thought of the JPMorgan lounge launched in Decentraland last month. While initially exciting and certainly still promising, the actual lounge saw little fanfare and little utility, according to emerging tech writer Lily Snyder, who visited the lounge early on. However, CaixaBank has big plans for imaginLAND. The company plans to develop new virtual experiences and services on a regular basis and renew the content available every month. imagin’s first content in the