Tag: Events

The first day of AWE was all about announcements. There was less of that on day two, but AWE isn’t all about announcements, it’s about celebrating XR experiences and learning from XR expertise. Day two delivered these in droves. In addition to even more great expert talks and panel discussions, it was the first day that the Expo floor and Playground were open. Another Marathon Session on the Main Stage Day two started out, like day one, with back-to-back-to-back powerhouse sessions on the main stage: panel discussions on “reinventing the camera” and “XR for brands,” followed by Charlie Fink on “The Race to Build the Metaverse.” Reinventing the Camera Lauren Goode of WIRED hosted a fireside chat with Snap CTO Bobby Murphy and lens creator Brielle Garcia. Goode opened the conversation with a word that we heard a lot on day one but we’ve never heard from Snap. “The

Tuesday, November 9, was the first day of AWE USA 2021, including keynotes from Ori Inbar and John Hanke, panel discussions, and of course, company announcements. If it could be summed up in a single word, that word would, of course, be “metaverse” – love it, hate it, or both, almost everyone on stage used it at least once. Our classic events disclaimer first: There was too much going on for everything to get covered – including some things that we would have really liked to have covered. Marathon Session on the Main Stage The day started off with three powerhouse speakers on the main stage: AWE founder Ori Inbar, Niantic CEO John Hanke, and Qualcomm’s VP and GM of XR Hugo Swart. Ori Inbar’s State of XR, AWE.LIVE Perhaps nobody has been looking forward to the return of in-person AWE more than Inbar himself, and his excitement was clear