Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week

vrcoin on March 24, 2023

The second edition of Metaverse Fashion Week (MVFW) is set to take place at the end of this month in Decentraland’s Luxury District, where global brands will feature their digital wearables. MVFW is a four-day-long event that combines fashion and AR try-on technology to offer a unique, immersive experience to attendees. Metaverse Fashion Week, which will run from March 28–31 this year, will see the participation of luxury brand Coach for the first time, showcasing its products in the virtual show. The event brings together top designers and brands, making it an exciting opportunity for Coach to showcase its signature leather-made products in the metaverse. ZERO10’s AR Try-On Tech Highlights Coach’s Iconic Tabby Bag In collaboration with ZERO10, Coach will introduce its iconic Tabby bag with a unique AR enhancement as part of its upcoming activation during MVWF. The feature will be accessible via the ZERO10 app, allowing users

The 2023 Polys WebXR Awards Recap

vrcoin on March 7, 2023

The third Annual Polys WebXR Awards took place this weekend. The show was bigger than ever thanks to the first-ever in-person awards and a special event saying farewell to AltspaceVR. However, despite some new categories, the overall category list was shorter this year as a number of previous awards were combined. A Very Special Polys The Polys launched during the height of the pandemic. Fortunately, not being in person has a way of not greatly hindering an event that’s already dedicated to WebXR. The event took place in a bespoke AltspaceVR world, with watch parties on YouTube as well as other remote platforms. However, this time, people were able to get together in person but they did it in a very “metaverse” way. In-person hosts, producers, presenters, and an audience gathered at ZeroSpace, an XR stage and motion capture studio in Brooklyn. Their actions on the stage were volumetrically

The 2022 WebXR Brand Summit

vrcoin on September 19, 2022

This year’s WebXR Brand Summit took place last Thursday, September 15, preceded by a more open-format Town Hall event the week before. Hosted by the same organization that puts on the Polys Awards, the event included roundtables and use cases for how brands are exploring WebXR to increase exposure and services on a more spatial and connected internet. Not Just for Brands Not for the faint of heart, the full live-streaming remote event ran nine consecutive hours. Hosted by the tireless Sophia Moshasha and Julie Smithson with tech support from Ben Irwin, the event included 20 speakers in 11 sessions. If you think that that means it was just people selling sneakers all day, you miss the importance of brands in immersive spaces. “This is where we believe it starts. Brands have made initial investments in this space from the early days. … We owe them a lot of

The 2nd Annual AR/VR Policy Conference

vrcoin on September 16, 2022

The second annual AR/VR Policy Conference took place this Wednesday, September 14, in Washington D.C., accompanied by a live stream on YouTube. The event, once again hosted by Information Technology Innovation Foundation and the XR Association, followed last year’s all-virtual event. Registration for both events was free, regardless of in-person or virtual attendance. As a proud media partner of the AR/VR Policy Conference, here’s the ARPost recap – though you can also watch the complete event on YouTube. Welcome and Keynote The marathon session lasted from 11 AM to 5 PM local time, though in-person attendants also had access to a networking social following the conclusion of the sessions. There was also a demo floor for participating companies to showcase their XR for good projects. Elizabeth Hyman’s Welcome Address The AR/VR Policy Conference started off with a welcome address by XRA CEO Elizabeth Hyman. Hyman praised ITIF as a partner

AWE EU 2022 Is Headed for Lisbon

vrcoin on September 12, 2022

Wait, wasn’t AWE a few months ago? It was for America, but it’s the Augmented World Expo – there are three live AWE conferences throughout the year. Next, it’s time for AWE EU. We saw what AWE had to offer in Santa Clara this spring. So, what can we expect when it comes to Lisbon next month? What to Expect If you know the flow of AWE in the States, you’ll spot some similarities and differences. AWE EU still kicks off with Ori Inbar’s keynote. And, according to the current iteration of the agenda, Inbar’s keynote has the same theme as the one we saw in California in June. Further, the legendary AWE Expo Hall is still a part of the European event. And, exhibitors can still win Best of Show awards at the wrap-up ceremony on the last day. However, AWE EU is two days instead of three. Further,

Taco Bell Opens A Wedding Chapel In The Metaverse

vrcoin on August 26, 2022

Each wedding package includes a marriage certificate memento NFT because of course.Taco Bell is getting in on the metaverse game with the opening of the Taco Metaverse Wedding Chapel, a virtual space inside the Decentraland metaverse where select couples can pronounce their love for each other as well as fast-food tacos.While the venue may be digital, the ceremonies themselves are very real. Taco Bell is taking applications from couples interested in uniting in holy matrimony virtually. You’ll walk down the aisle, perform your first dance, and enjoy a delicious menu of food; pretty much everything you’d expect from an IRL wedding.Couples will have full control over the experience, from the style of the venue to their own attire. Speaking of attire, couples as well as guests will receive exclusive NFT wearables to commemorate the magical event. Couples also receive a freshly minted wedding certificate NFT.The entire event will be livestreamed

Highlights and News From Snap’s Lens Fest 2021

vrcoin on December 13, 2021

It’s hard to believe it, but it has been a year since Lens Fest 2020. This annual event is when Snap reaches out to the developer community. That includes Snapchat lens creators as well as those who create experiences for other apps and websites using Snap’s camera API, camera kit. Last year, the Lens Fest saw major updates to Snap’s creator software, Lens Studio, as well as a focus on creating lenses with social impact. So, what did this year’s three-day-long event bring? A Whole Lot of Energy Lens Fest isn’t just a developer’s conference. Because anyone can be a lens creator, the event is an opportunity for Snap to celebrate all of the people that contribute to their platform – professionally or otherwise. “Lens Fest is our annual, global event that highlights innovation and creativity from every corner of the lens creator community,” Snap co-founder and CTO, Bobby Murphy,