Snoop Dogg’s New Music Video Was Shot In The Metaverse
“Walkin’ though The Sandbox with flip-flops on…”Very few celebrities have embraced the growing Web3 industry (NFTs, crypto, the metaverse) quite like Snoop Dogg. Since his music debut back in 1992, the prolific rapper, media personality, and entrepreneur has managed to remain in the public eye thanks in large part to his fearless embrace of new technologies and mediums. So it makes sense that the West Coast native would eventually gravitate towards the metaverse.Last September it was announced that Snoop was developing his own virtual world inside The Sandbox, one of several rapidly-growing social metaverse platforms. Referred to as the “Snoopverse,” users can explore a custom virtual world featuring all things Snoop Dogg, collect valuable NFT drops, and watch exclusive in-world concerts. Snoop’s virtual world is so popular that one superfan recently spent a jaw-dropping $500,000 to be the rapper’s virtual neighbor.Earlier this month, Snoop sent shockwaves through the music industry