Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week

vrcoin on March 24, 2023

The second edition of Metaverse Fashion Week (MVFW) is set to take place at the end of this month in Decentraland’s Luxury District, where global brands will feature their digital wearables. MVFW is a four-day-long event that combines fashion and AR try-on technology to offer a unique, immersive experience to attendees. Metaverse Fashion Week, which will run from March 28–31 this year, will see the participation of luxury brand Coach for the first time, showcasing its products in the virtual show. The event brings together top designers and brands, making it an exciting opportunity for Coach to showcase its signature leather-made products in the metaverse. ZERO10’s AR Try-On Tech Highlights Coach’s Iconic Tabby Bag In collaboration with ZERO10, Coach will introduce its iconic Tabby bag with a unique AR enhancement as part of its upcoming activation during MVWF. The feature will be accessible via the ZERO10 app, allowing users

PINKO Experience Powered by Emperia Amid Funding Announcement

vrcoin on February 9, 2023

Virtual store builder Emperia recently announced a new funding round, as well as hints at how that funding round will impact their roadmap going forward. In the meantime, PINKO is joining the list of retailers showing us what Emperia is already capable of. PINKO’s Virtual Store From Emperia Emperia isn’t a Harry Potter spell, it’s a tech company that “marries the reach and accessibility of e-commerce with the impact of physical customer service shopping experience.” ARPost first met Emperia about a year ago when the company launched “Artemis”, its software-as-a-service solution for virtual storefronts. “With the realization that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store the same way they would change their physical space, Emperia created a platform that enables full customization of product displays as well as decor, allowing brands full creative control,” Emperia co-founder and CEO

From Virtual Clothes to Virtual Stores: XR in Fashion Retail

vrcoin on October 11, 2022

Fashion is physical. Right? While clothing has always been material, expression has always been something more. And, digital fashion brands have been exploring that intersection. Even physical fashion brands are using XR technology to sell their hard-copy clothing. Though some are selling soft-copy clothing too. From virtual clothes to virtual stores, there’s a lot to see. How to Bring the Human Into Virtual Try-On Before we get to full-on virtual stores, let’s start off with physical fashion retailers using XR technology. What’s the worst part of buying clothes? Trying them on, right? We’re all in agreement about that? The lines, the time, and the hassle? The… it’s just awkward, right? But, you want to know what the clothes will look like on you. This is where XR comes in. But, it turns out it’s still awkward. Or, at least, it can be. Reactive Reality In September, Reactive Reality announced the

Making High-End Digital Fashion a More Accessible Reality

vrcoin on August 9, 2022

Digital fashion is making waves online and in the real world. Using augmented and virtual reality technologies, customers can “wear” digital clothing and accessories like they would their traditional, tangible counterparts. However, unlike their more traditional counterparts, these digital outfits break the rules and confines of the real world, enabling people to have more ways to express themselves and break boundaries. A Business of Fashion report highlights the steady shift from traditional to more novel, digital platforms, with 50% of US consumers showing interest in acquiring digital assets, be they NFTs, in-game items, digital avatars, or digital fashion. The Rise of Digital Fashion The pandemic has propelled the transition to digital. While consumers are already trying out digital skins, other in-game accessories, and social media filters, consumers’ expectations and behaviors are constantly changing. Digital fashion offers a way for consumers to use digital wearables for their avatars or to have