AWE EU 2022 Is Headed for Lisbon

Wait, wasn’t AWE a few months ago? It was for America, but it’s the Augmented World Expo – there are three live AWE conferences throughout the year. Next, it’s time for AWE EU. We saw what AWE had to offer in Santa Clara this spring. So, what can we expect when it comes to Lisbon next month? What to Expect If you know the flow of AWE in the States, you’ll spot some similarities and differences. AWE EU still kicks off with Ori Inbar’s keynote. And, according to the current iteration of the agenda, Inbar’s keynote has the same theme as the one we saw in California in June. Further, the legendary AWE Expo Hall is still a part of the European event. And, exhibitors can still win Best of Show awards at the wrap-up ceremony on the last day. However, AWE EU is two days instead of three. Further,

AWE 2021 Day Two: More on the Metaverse

The first day of AWE was all about announcements. There was less of that on day two, but AWE isn’t all about announcements, it’s about celebrating XR experiences and learning from XR expertise. Day two delivered these in droves. In addition to even more great expert talks and panel discussions, it was the first day that the Expo floor and Playground were open. Another Marathon Session on the Main Stage Day two started out, like day one, with back-to-back-to-back powerhouse sessions on the main stage: panel discussions on “reinventing the camera” and “XR for brands,” followed by Charlie Fink on “The Race to Build the Metaverse.” Reinventing the Camera Lauren Goode of WIRED hosted a fireside chat with Snap CTO Bobby Murphy and lens creator Brielle Garcia. Goode opened the conversation with a word that we heard a lot on day one but we’ve never heard from Snap. “The

AWE USA 2021 Day One: “Metaverse Shmetaverse”

Tuesday, November 9, was the first day of AWE USA 2021, including keynotes from Ori Inbar and John Hanke, panel discussions, and of course, company announcements. If it could be summed up in a single word, that word would, of course, be “metaverse” – love it, hate it, or both, almost everyone on stage used it at least once. Our classic events disclaimer first: There was too much going on for everything to get covered – including some things that we would have really liked to have covered. Marathon Session on the Main Stage The day started off with three powerhouse speakers on the main stage: AWE founder Ori Inbar, Niantic CEO John Hanke, and Qualcomm’s VP and GM of XR Hugo Swart. Ori Inbar’s State of XR, AWE.LIVE Perhaps nobody has been looking forward to the return of in-person AWE more than Inbar himself, and his excitement was clear