CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

vrcoin on November 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a “city saturated in media.” [embed]https://youtube.com/watch?v=YJg02ivYzSs&feature=oembed[/embed] The 6-minute film presented an exploratory – and largely dystopic – vision of how our reality could soon be overloaded and overlaid with information. Though the film is the better part of a decade old, it remains relevant to modern discussions on how we conceptualize use cases for emerging virtual and augmented reality technologies.The film was heavily circulated, covered extensively across media and news outlets when it released. Despite its confronting and intentionally provocative imagery, it has been a highly influential concept – or, perhaps more accurately, a hypothetical cautionary tale – to those working on the technologies that would enable it to become reality. Matsuda himself subsequently began working in AR following the film’s release,

Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

vrcoin on September 20, 2022

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets The first Coca-Cola Creations project was a shirt to commemorate the Starlight flavor. From there, the company kicked it up a notch with a line of apparel for AR avatars. The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The company’s next AR activation was somewhat more accessible – a series of Instagram filters. This was followed by an ASMR video, (yes, really), the actual product launch, and more apparel. Those who may have already been confused by the

How and Why Brand Engagement Is Driving XR Development

vrcoin on October 27, 2021

Everybody wins in the world of XR brand engagement. Brands get a unique and dynamic way to interact with customers. Customers get fun and informative ways to interact with their favorite brands. And the rest of us? The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. LBEs Location-based experiences are the future. We’re talking about going to a specific place and having that location augmented by information and assets specific to that geographic location. Brand engagement experiences and LBEs aren’t always one-to-one, as most of the examples that this article looks at can be