CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a “city saturated in media.” [embed]https://youtube.com/watch?v=YJg02ivYzSs&feature=oembed[/embed] The 6-minute film presented an exploratory – and largely dystopic – vision of how our reality could soon be overloaded and overlaid with information. Though the film is the better part of a decade old, it remains relevant to modern discussions on how we conceptualize use cases for emerging virtual and augmented reality technologies.The film was heavily circulated, covered extensively across media and news outlets when it released. Despite its confronting and intentionally provocative imagery, it has been a highly influential concept – or, perhaps more accurately, a hypothetical cautionary tale – to those working on the technologies that would enable it to become reality. Matsuda himself subsequently began working in AR following the film’s release,

Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets The first Coca-Cola Creations project was a shirt to commemorate the Starlight flavor. From there, the company kicked it up a notch with a line of apparel for AR avatars. The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The company’s next AR activation was somewhat more accessible – a series of Instagram filters. This was followed by an ASMR video, (yes, really), the actual product launch, and more apparel. Those who may have already been confused by the