GDC 2023 State of the Game Industry Report Includes Insights Into VR and AR

vrcoin on January 30, 2023

Games are the largest use case for consumer VR and AR. While VR and AR remain a comparatively small segment of the games industry, the industry is taking notice as VR hardware in particular improves. This presents possibilities for new kinds of games but also promises to breathe new life into established franchises. The GDC’s State of the Game Industry Report for this year is by no means dedicated to VR and AR. However, it does hold insights into how this segment of the industry is growing and changing. This includes insights into larger emerging technology trends like Web3 and the metaverse. VR and AR in the Larger Games Industry This GDC survey, the 11th in an annual series, found that “the metaverse has become more than a buzzword.” That doesn’t mean that VR and AR are now the driving force in the games industry. In terms of which platforms

Lowe’s Opens 3D Product Library to Metaverse Developers

vrcoin on July 6, 2022

In the past 100 years, Lowe’s has transformed from a small-town hardware store to a large-scale retailer of building and home improvement products. Now a giant in the industry, it is at the forefront of home improvement, serving millions of customers across the United States and Canada. It is also delivering trailblazing solutions that help metaverse developers and enhance customer experience within and beyond the home improvement industry. From the Real World Into the Metaverse The company’s growth is propelled by its relentless pursuit to constantly meet the changing demands of its consumers. To adapt to the digital shift, Lowe’s leveraged modern technologies to deliver personalized digital experiences to its customers. Lowe’s Measure Your Space and Holoroom How To use augmented and virtual reality to enhance the home improvement and shopping experience. Now, Lowe’s is extending the same support it has given its customer builders in the real world to

How and Why Brand Engagement Is Driving XR Development

vrcoin on October 27, 2021

Everybody wins in the world of XR brand engagement. Brands get a unique and dynamic way to interact with customers. Customers get fun and informative ways to interact with their favorite brands. And the rest of us? The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. LBEs Location-based experiences are the future. We’re talking about going to a specific place and having that location augmented by information and assets specific to that geographic location. Brand engagement experiences and LBEs aren’t always one-to-one, as most of the examples that this article looks at can be