The 2022 WebXR Brand Summit
This year’s WebXR Brand Summit took place last Thursday, September 15, preceded by a more open-format Town Hall event the week before. Hosted by the same organization that puts on the Polys Awards, the event included roundtables and use cases for how brands are exploring WebXR to increase exposure and services on a more spatial and connected internet. Not Just for Brands Not for the faint of heart, the full live-streaming remote event ran nine consecutive hours. Hosted by the tireless Sophia Moshasha and Julie Smithson with tech support from Ben Irwin, the event included 20 speakers in 11 sessions. If you think that that means it was just people selling sneakers all day, you miss the importance of brands in immersive spaces. “This is where we believe it starts. Brands have made initial investments in this space from the early days. … We owe them a lot of