The metaverse enters the Gartner hype cycle (but with a 10+ years outlook)

vrcoin on August 20, 2022

Ten days ago, the business analysts at Gartner released their “Hype Cycle” for 2022, and inside there are references to some of the technologies that we in the immersive community care about, in particular the metaverse. Gartner Hype Cycle for Emerging Technologies A small primer in case you don’t know what is the Gartner Hype Cycle. Gartner is one of the most respected business analysis companies in the world and every year it releases a graph of the disruptive innovative technologies to keep an eye on: the Hype Cycle. This graph shows what technologies may be disruptive for the short and long-term future, and so what technologies big companies should start working with because they could create opportunities for them or disrupt their own business. The graph is called the “Hype Cycle” because it puts the technologies on a curve that highlights the typical reception of a disruptive technology: At

Learn how to write an article about the metaverse in 9 minutes

vrcoin on August 18, 2022

Your boss has told you to write an article about the metaverse today and you don’t know how to do it? You don’t know anything about the metaverse but you want to do like all the best marketers around and write something on the web about it? Don’t worry, Tony is here for you and will give you all the advice you need to write the most impactful article about the metaverse ever. I have a structure that will make you jump ahead of all the competition. Follow me! The super start You don’t want to start your article with boring technical details that make people sleep. You have to begin with something impactful, that makes your readers interested in reading the remainder of your post. Luckily for all of us, it is full of analysts that are predicting that the metaverse will be an opportunity of trillions of dollars

The XR Week Peek (2022.08.15): NVIDIA makes many announcements at SIGGRAPH, new leaks on Apple and Pico, and more!

vrcoin on August 15, 2022

As you’ve read in my other article written today, this is a special day for this blog… but it is also Monday, so I won’t skip writing a new amazing roundup of AR/VR news 😉  So, wishing you a happy Ferragosto (the name of today’s holiday in Italy), I leave you to the best XR news of the week! Top news of the week (Image by NVIDIA)NVIDIA and other companies show their best at SIGGRAPH Every year the SIGGRAPH is an event where companies showcase the best technologies they have for 3D content. This year has been not an exception in this sense. Meta has let the public try its prototypes, including the Starburst headset, which thanks to its very high HDR is able to render lit scenes in a very realistic way. Many people that tried it came out impressed by it. Also, another startup showed how it is able to change the

The Ghost Howls turns 6!

vrcoin on August 15, 2022

Ladies and gentlemen, I don’t know how I reached this point, but today my blog becomes 6 years old! The Ghost Howls started as a way to promote my startup Immotionar, and I had no idea someone could be interested in reading what I had to write. 6 years later, I’m still unsure why people read me (and at this point, I’m too afraid to ask), and I’m still unsure for how long I will be able to keep this blog alive, considering that my daily job is becoming more and more tiresome. The future is always uncertain, especially in these crazy ’20s, so I just focus on the present, and enjoy this remarkable achievement. 6 years and more than 1000 articles written. Wow… if I think about it, it is impressive. 6 years waiting for the Apple headset that is always “going to be released next year”™; 6

Surf The Metaverse In Style With The CARV Metaboard

vrcoin on August 10, 2022

Upgrade your Ready player Me avatar and compete against other Metaboard owners in a game of Hoverball.Metaverse company CARV recently announced the CARV1 Metaboard, a metaverse hoverboard that doubles as a digital collectible.Each Metaboard will use avatar integration depending on which metaverse platform you find yourself in and will include custom avatar animations and allow for modifications and upgrades. The hoverboard also features a physics system that allows you to perform tricks and offers item-optimization per metaverse environment. 🎞️ Check out our new trailer 🎦Then retweet, join the waitlist & make sure you’re following for your chance to win a 100% FREE Quest 2 or custom trucker hat (NFT + IRL) 🧢we’ll be drawing our next winner this Friday… pic.twitter.com/1bWCXiyiMm— CARV (@CARVlabs) July 25, 2022 Nathan Grotticelli, CEO of CARV talked with VRScout about how he sees people using his Metaboards, saying, “We see people using Metaboards to traverse 3D model

Voted, Passed and Signed: XRA Commended the CHIPS and Science Act

vrcoin on August 10, 2022

The Creating Helpful Incentives to Produce Semiconductors (CHIPS) and Science Act signed into law on Tuesday, August 9, 2022. President Joe Biden signed the H.R.7178 Act after lawmakers on Capitol Hill passed the landmark bill late last month. Semiconductors or microchips are tiny computer chips about the size of a fingertip. They are the building blocks of the modern economy. Microchips power smartphones, vehicles, and electronics. The CHIPS and Science Act spurs projects to produce semiconductors in the US. Biden stated that the US invented the semiconductor, and the law brings it back home. The landmark bill will fund US semiconductor manufacture and research. The law encompasses over $52 billion in subsidies. It aims to strengthen initiatives to make the US more competitive with tech giant China. The legislation establishes “immersive technology,” a fundamental area of national technological development. The Senate voted to approve the bill as well.  The bill

Making High-End Digital Fashion a More Accessible Reality

vrcoin on August 9, 2022

Digital fashion is making waves online and in the real world. Using augmented and virtual reality technologies, customers can “wear” digital clothing and accessories like they would their traditional, tangible counterparts. However, unlike their more traditional counterparts, these digital outfits break the rules and confines of the real world, enabling people to have more ways to express themselves and break boundaries. A Business of Fashion report highlights the steady shift from traditional to more novel, digital platforms, with 50% of US consumers showing interest in acquiring digital assets, be they NFTs, in-game items, digital avatars, or digital fashion. The Rise of Digital Fashion The pandemic has propelled the transition to digital. While consumers are already trying out digital skins, other in-game accessories, and social media filters, consumers’ expectations and behaviors are constantly changing. Digital fashion offers a way for consumers to use digital wearables for their avatars or to have

The XR Week Peek (2022.08.08): Xiaomi unveils its smartglasses, Improbable and RP1 want to create the networking for the metaverse, and much more!

vrcoin on August 8, 2022

I guess that during these days of hot summer many people are on vacation, so I wish you all to take some days of rest. Probably also the big guys of XR are on vacation because this week we have very little interesting news about things happened in our ecosystem. So… don’t expect this to be my best roundup ever… 😀 Top news of the week (Image by Xiaomi)Xiaomi unveils Mijia smartglasses A few months ago, Xiaomi unveiled a concept video for its upcoming smart glasses, which should have featurd notifications from the phone, automatic translation of text from/to the Chinese language, map directions, and many other features, while still offering a very sleek design.  This week, Xiaomi actual unveiled the real hardware that should make that vision become real: dubbed Mijia AR Glasses, these glasses have a nice set of features. For instance, they have: A micro OLED 3,281 PPI display with

What Is a Digital Twin?

vrcoin on August 5, 2022

The explosion in XR technology and applications in the last few years means that there are a lot of new terms gaining prevalence. It can be hard to keep up. One that you may have heard – maybe even come across on ARPost – is “digital twin.” But, what exactly does that mean? What Is a Digital Twin? A “digital twin” is a virtual version of something that also exists as a physical object. The name can even help us understand the idea, to some degree, if we use it as an analogy – though it doesn’t always fit. Like human twins, digital twins may look similar to their physical counterparts, but the two may behave very differently. One of the big benefits of the digital version is that it can often do things or go places that the physical version can’t. Unlike human twins, however, digital twins don’t necessarily