The XR Week Peek (2022.10.18): Meta announces Quest Pro, new rumors about Apple, and more!

vrcoin on October 18, 2022

This has been the week of the Meta Connect, which brought with it many important announcements. I thought that there could be nothing else to say in this roundup apart from the Connect, while actually, digging into the various XR magazines and social media feed, I have been able to find a lot of interesting little news, which I’m reporting to you.  By the way, today I travel to Lisbon to attend AWE Europe, where I will be the moderator of a panel about sustainability in XR and Web3. If you are going, too, let me know and maybe we will be able to meet! If you are not going, well, expect to read some articles on mine about the hardware that I will try there, so you will feel as if you have been there, too… and I will also eat and review some delicious pasteis de nata for you :D.

Meet the “XR-Land Metaverse” Imversed.World

vrcoin on October 13, 2022

The line between the virtual and physical worlds will practically disappear as Imversed.World geotags XR lands to bridge the two worlds. The “XR-Land metaverse” will pave the way for seamless transitions between the digital and physical worlds for fully immersive metaverse experiences. Creating Seamless Connections Between Digital and Physical Worlds Imagine attending a virtual London concert halfway across the globe or virtually strolling Lower Manhattan and meeting social influencers. Imversed.World can make this possible. The geo-based metaverse platform can provide brands, influencers, and users with infinite exposure. Creators can highlight their content in a unique way. Users can enjoy the experience and even invest in some. .ue666c85504c55210dcbfb815fede022a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#FFFFFF; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px

From Virtual Clothes to Virtual Stores: XR in Fashion Retail

vrcoin on October 11, 2022

Fashion is physical. Right? While clothing has always been material, expression has always been something more. And, digital fashion brands have been exploring that intersection. Even physical fashion brands are using XR technology to sell their hard-copy clothing. Though some are selling soft-copy clothing too. From virtual clothes to virtual stores, there’s a lot to see. How to Bring the Human Into Virtual Try-On Before we get to full-on virtual stores, let’s start off with physical fashion retailers using XR technology. What’s the worst part of buying clothes? Trying them on, right? We’re all in agreement about that? The lines, the time, and the hassle? The… it’s just awkward, right? But, you want to know what the clothes will look like on you. This is where XR comes in. But, it turns out it’s still awkward. Or, at least, it can be. Reactive Reality In September, Reactive Reality announced the

How InfiniteWorld Is Building “Web2.5”

vrcoin on October 10, 2022

Extended reality technology is a part of “the metaverse” – a materializing virtual/physical world that seems perpetually here and perpetually around the corner. Another major part of the metaverse is “Web3” – an interconnection of human and computer systems brought about by data that is more universal, more complete, and more personal. In the middle is InfiniteWorld. .u481e60b9c5209f3dcbda5bd0a5929d89 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#FFFFFF; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u481e60b9c5209f3dcbda5bd0a5929d89:active, .u481e60b9c5209f3dcbda5bd0a5929d89:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u481e60b9c5209f3dcbda5bd0a5929d89 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1.05; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u481e60b9c5209f3dcbda5bd0a5929d89 .ctaText { font-weight:bold; color:#000000; text-decoration:none; font-size: 16px; } .u481e60b9c5209f3dcbda5bd0a5929d89 .postTitle {

‘Paperback Metaverse’ Exhibit Combines Books And AR

vrcoin on October 4, 2022

Visitors scan paperback novels using their smartphones to unlock AR-powered NFTs.ADAPTATIONS: LAND, an environmentally-conscious mixed media art exhibit, kicked off yesterday in San Fransisco. Running now through November 13th, the gallery offers visitors the chance to immerse themselves in a number of thought-provoking installations.This includes ‘Paper Metaverse,’ a unique augmented reality (AR) exhibit by Nick Philip of the art collective Imaginary Foundation that blends cutting-edge technology with paperback books. Surrounded by classic literature, visitors scan real paperback novels using their smartphones to unlock AR-powered NFTs.“This installation uses the forgotten pages of yesterday’s novels to tell a collection of stories for tomorrow’s shifting reality,”said the Imaginary Foundation on Facebook. “By contrasting an environment built from thousands of upcycled paperback novels with a dynamic layer of augmented reality activated NFTs, the Paperback Metaverse fuses the physical, the virtual, and the sculptural.”Those lucky enough to find themselves in San Fransisco can check out Paperback

The XR Week Peek (2022.10.03): Quest 3 leaks, Lenovo ThinkReality VRX launch, and more!

vrcoin on October 3, 2022

I wish you are having a great day and a great week! This week I’ve been pretty busy with my dev work, but I also had some great moments: I had the pleasure of attending an XR-related event dedicated to women here in Turin; of being interviewed by the awesome Rene Schulte for his podcast (you can watch the interview here); and to taste a bit of an amazing tiramisu liquor (not before the interview of course :P).  But enough talking about me… let’s dig into the best AR/VR news of the week! Top news of the week (Image by Brad Lynch)Meta Quest 3 leaks show a lightweight mixed reality headset The serial leaker Brad Lynch has shared on his Youtube channel what he claims are CAD renders of the upcoming Quest 3. Brad is known to share many rumors in the ecosystem, and some of them prove out to be true, others not,

The time to harvest for us VR people is now

vrcoin on September 29, 2022

A few weeks ago, I was discussing with a colleague of mine that I hadn’t seen for months, and while we were updating ourselves about each other’s lives, we started talking about our VR careers. We both are in a better situation than a few years ago, so at a certain point, he told me a sentence that made me think: “I’m finally now harvesting the fruits of the plants I sowed in the past years”. This sentence remained in my head after the call, and from time to time I kept thinking about it. I have to say that also from my personal experience, it is true: now it’s the time to harvest for us VR people. “Let’s take it back all that is ours”, it’s from a TV series spoken in Naples dialectThe Gartner Hype cycle of VR I work in the XR field since 2014, and I’ve

The XR Week Peek (2022.09.26): Pico 4 announced, RTX40 cards revealed, and more!

vrcoin on September 26, 2022

This is the first newsletter of the Autumn! It is not my favorite season of the year, but it is going to bring with it many cool pieces of VR news, and many cups of hot chocolate, so I guess I will be very happy in the upcoming weeks… Top news of the week (Image by Pico)Bytedance launches Pico 4, directly challenging Meta Quest 2 The announcement of the Pico 4, the first consumer-oriented headset by Bytedance, has been much more disruptive than I expected. With it, Bytedance directly challenges Meta and the Quest 2 with a product that is more powerful, cheaper, and offers a quite good content catalog.  Let’s see some of the specifications: Chipset: Qualcomm Snapdragon XR2, 8 Cores 64 bit, 2.84GHzRAM: 8GB LPDDR4X, 2133MHzStorage: 128GB/256GB, UFS 3.0DisplayType: 2.56″ x2 LCD displayResolution: 4,320 x 2,160 (2,160 x 2,160 per eye)PPI: 1200Refresh rate: 72Hz / 90HzField of view (FOV): 105° DiagonalIPD:

Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

vrcoin on September 20, 2022

Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. Exploring Activations, Avatars, and Assets The first Coca-Cola Creations project was a shirt to commemorate the Starlight flavor. From there, the company kicked it up a notch with a line of apparel for AR avatars. The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The company’s next AR activation was somewhat more accessible – a series of Instagram filters. This was followed by an ASMR video, (yes, really), the actual product launch, and more apparel. Those who may have already been confused by the

The XR Week Peek (2022.09.19): Pico 4 is launching on 22nd, PSVR 2 gets reviewed, and more! [+ Giveaway]

vrcoin on September 19, 2022

This is the last newsletter of this Summer 2022! The weather is starting to get cold here, but our XR ecosystem is getting hot, with the upcoming launches of Pico 4 and Quest Pro, not to mention the upcoming NVIDIA GTC where I hope to see RTX40 graphics cards being revealed! Are you excited? Because I am… Top news of the week (Image by Pico)Pico to launch Pico 4 on September, 22nd Chinese manufacturer Pico has just officially announced that on September, 22nd (that is, in 3 days) it is going to launch a new product. The image shows what looks like a quite thin headset, and two arcs that look a lot like the Pico 4 controllers I leaked a few weeks ago.  There is no official news on this device, but the leaks give us some interesting info about it. It should be dubbed Pico 4 and come in two