HTC Teases New Vive Product Likely Aimed at Virtual Production

HTC shared a curious tease that reveals a new Vive product which appears to be part of a system leveraging the company’s Vive Trackers for virtual productions.

HTC’s Vive brand has been exclusively focused on XR technologies, but late last week the company teased a new Vive product that is likely more tangential to the XR space than part of it.

The new product was shown pictured essentially in full, which gives us some strong hints about what it will do.

Image courtesy HTC

The small box clearly has a display which shows that it can detect three Vive Trackers and four SteamVR Tracking base stations. And while the DisplayPort, HDMI, and three USB ports might suggest this is a compact PC that can handle its own VR rendering, other hints point toward a less powerful, purpose-built control device for detecting, capturing, and relaying the position of the trackers.

Why might you want such a thing? Virtual production—using mixed reality-like technologies for shooting film productions—is the obvious answer. This is bolstered by the ‘Timecode’ and ‘Genlock’ readouts on the box’s display, which are commonly used to keep film and audio equipment in perfect sync.

Positional tracking is hugely important in virtual production, especially for tracking cameras, whether you’re shooting entirely against a green-screen or an LED wall.

In the first case, precisely capturing the movement of the camera makes like much easier in post-production when CGI comes into play. Instead of manually aligning the real shot against CGI elements, the virtual camera can be easily aligned to the real camera to keep everything in sync.

If shooting against an LED wall (a large panoramic display that shows background imagery rendered in real-time at the time of filming), you need to know the precise position of the real camera in order to have the background imagery move realistically in real-time.

Beyond camera tracking, accurate position tracking in production can be used to track props, actors, and more, which makes them more easily replaced or altered in post-production.

Of course, there’s plenty of positional tracking technologies that have been used in the film space for decades at this point… so why would HTC be getting into the game?

Well, compared to most of what’s out there, Valve’s SteamVR Tracking system is affordable, easy to set up, fairly precise, and dang cheap. And HTC is the leading provider of SteamVR trackers, small tracking pucks which are compatible with the system.

For around a thousand dollars—excluding the price of HTC’s new… let’s call it ‘Vive Tracker box’—you can have a reasonably sized tracking volume with four SteamVR Tracking base stations to precisely track three trackers (though hopefully the box will support more than just three, which would make the system easily extensible).

Compare that to something more commonly seen in the virtual production space, like OptiTrack, which can do more but starts closer to $10,000 and can easily exceed $100,000 if you want to increase the size of the volume.

Back to HTC’s new Vive product; it’s already possible to use SteamVR Tracking for virtual production use-cases, but it isn’t exactly a straightforward process. Not only do you need a dedicated PC with uncommon (in the film space) software installed (SteamVR), but you also need a USB dongle for each Vive Tracker that you plan to use.

The HTC Vive Tracker box is probably designed to be a turnkey solution that’s ready to go without any software installation or extra dongles, plus the ability to sync the positional tracking data timing precisely with other production equipment on set.

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The end goal here is not just for HTC to make money by selling the box, but also by selling more of its Vive Trackers. The company’s tracking pucks are popular among hardcore VR enthusiasts who want to do full-body tracking, but that’s a highly niche audience. General purpose tracking, for virtual production or otherwise, is a much larger potential market for HTC to tap, even if it does mean veturing a bit outside of what has been the usual wheelhouse of the Vive brand.

And while Vive tracker box probably doesn’t mean too much for the XR industry itself, it may tell us more about how HTC’s XR arm—Vive—is faring right now.

With its last four major VR headset releases seemingly not generating much traction for the company in the consumer VR space where it once dominated, Vive is veering into new territories in search of business. Beyond the Vive Tracker box here, another recent example is Vive Arts, the company’s effort to stake a claim in the NFT art scene.

So far HTC has not officially announced the Vive Tracker box beyond the teaser photo—so we still don’t have details like when it will launch, how it will be priced, or what specific features it will have—though we expect those details to come soon.

This article was originally published on roadtovr.com

The XR Week Peek (2022.04.18): Pico Neo 3 Link launches in Europe, Meta offers monetization tools in Horizon, and more!

Happy Easter Holidays to whoever celebrates it! Yesterday I have eaten a lot, including a chocolate egg and an Easter cake with tons of pistachio and hazelnut cream. And today I’m going to do the same… the goal is gaining 10 kilos in 2 days haha. VR is cool and all the rest, but Italian food is even better! Anyway, today should be a vacation in Italy, but here I am writing this roundup for you, so if you want to show your appreciation, don’t forget to make a donation on Patreon! Top news of the week (Image by Pico Interactive)Pico Neo 3 Link has been launched in beta At Laval Virtual, Pico has announced the Pico Neo 3 Link, its first consumer-oriented headset.  Pico Neo 3 Link is basically the same device as the Pico Neo 3 Pro, with just some little modifications. The headset is more or less a clone of the

Genies Secures $150M Series C to Expand Development on Metaverse Avatars

Genies, a 3D avatar company, announced it’s raised a $150 million Series C investment, something it says will be used to hire more engineering talent and continue development on its non-fungible token (NFT) based “avatar universe.”

The round was led by private equity firm Silver Lake, and includes participation from existing investors BOND, NEA, and Tamarack Global. This brings the company’s total outside investment to $202 million, with the company now valued at $1 billion.

The company’s main focus for now is on avatar creator tools and digital fashion collections which it hopes will be used across the metaverse—and not just sit in a crypto wallet. The company envisions creating avatar homes and social experiences in the future—presumably also minted as tradable NFTs.

In late 2021, Genies notably inked a partnership with Universal Music Group and Warner Music Group to launch its own NFT marketplace, called ‘The Warehouse’. Users and creators on the platform can buy, sell, and trade avatars and accessories, which are minted on Dapper Labs’ blockchain network, Flow. The deal also saw NFT partnerships with a number of musicians, including Justin Bieber, Migos, Cardi B, and J Balvin.

“We believe avatar ecosystems are going to shape Web3 the same way that mobile apps defined Web2,” said Akash Nigam, CEO of Genies. “With every advancement of the internet, an expansive new region of entrepreneurial skill sets is born. In Web3, Gen Z avatar ecosystem builders are going to be the leaders of innovation and, through our creator tools, we strive to empower their wildest imaginations, ideas, and experiences as avatar creations.”

It’s not clear whether this particular blockchain tech will become the standard for digital ownership in the Web3 future, where digital property ownership is set to go well beyond pictures of cartoon apes. Just the same, many household names in the XR industry are also jumping into the NFT craze. HTC opened its own NFT marketplace in December, albeit solely dedicated to ‘flat’ NFT art for now. Meta is planning to do the same on its social network Facebook, although there’s still no clear launch date.

This article was originally published on roadtovr.com

Mastercard Could Be Preparing To Enter The Metaverse

One of the biggest banking institutions in America predicts that the metaverse will be a $13 trillion industry by 2030.The global financial institution Mastercard is preparing for the metaverse economy through 15 trademarks applications that would position them as the biggest payment facilitator for a virtual world powered by crypto, fintech (financial technology), and all metaverse eCommerce technologies. The news was discovered this past week when USPTO licensed trademark attorney and specialist in intellectual property Mike Kondoudis tweeted out the details of several trademark filings that included the Mastercard name, the company’s “Circles” logo, and “Priceless” slogan. The tweet also included details such as NFT backed media, payment processing in the metaverse, marketplaces for digital goods + NFTs, and eCommerce transactions in the metaverse.🚩BREAKING🚩The number of U.S. NFT trademark applications filed in 2022 has already surpassed the number filed all of last year!Here are the numbers:▶️ 2022 1967 apps filed (so far)▶️

The XR Week Peek (2022.04.10): Epic releases Unreal Engine 5, Meta cancels F8, and more!

I know you weren’t expecting my newsletter for today, but since I’m going to have a very busy next week, I’ve anticipated the release of my roundup! This afternoon I’m flying to Paris to then go to Laval to attend Laval Virtual, one of the oldest events about virtual reality, where I’ll be as an attendee, a virtual speaker (about the game HitMotion: Reloaded), a host of the AWE Nite Florence (featuring great speakers like Charlie Fink… ), and also as a.. I can’t tell you the last one because it will be a surprise! I have written a little blog post about my participation there. It’s going to be very interesting and very busy… I hope to meet you in Laval! Top news of the week (Image by Epic Games)Epic Games releases Unreal Engine 5 Epic Games has finally released the latest iteration of its popular game engine: Unreal Engine 5. UE5

Another Peak at VR-Enabled Cars, This Time From Holoride and Porsche

We’ve been keeping our eyes on holoride for a while now. The company promises VR-enabled in-vehicle entertainment and productivity applications – and they’ve delivered. However, those experiences have been demos and attractions at events, not something that an individual could actually use in their personal vehicle. holoride recently announced their first commercial installment with Porsche, featuring Cosmic Chase, holoride’s first original title, developed by Schell Games. While this is still a location-based experience currently only available at LA’s Porsche Experience Center, it does give us an exciting look at one of the experiences coming to consumer vehicles as early as this year. What Is the Experience? Schell Games is the studio behind well-known VR titles including Until You Fall, Among Us VR, and the I Expect You to Die series. If some of this is ringing a bell, Schell Games was one of the leaders in a $12M funding round

Data Security: Top Challenge in the Metaverse According to Tech Leaders

Ninety-seven percent of the respondents acknowledge the importance of data in the metaverse; Source: Bright Data Everyone’s talking about the metaverse. Tech giants are in a race to integrate into this new parallel world even as questions of data security surface. While the concept isn’t new, the business landscape has only recently been looking at the potential of the metaverse outside the gaming world. According to a survey from a web data platform Bright Data, and conducted by research firm Vanson Bourne, more than half of its respondents are aware of how the metaverse works. About 89% consider it important for business operations and 97% of the respondents acknowledge the importance of data in the metaverse. However, 60% cite data and security as the top challenges of this virtual world. Everyone is asking the same question: how will the metaverse impact cybersecurity? Cybersecurity and the Metaverse Cybersecurity has been a

Snoop Dogg’s New Music Video Was Shot In The Metaverse

“Walkin’ though The Sandbox with flip-flops on…”Very few celebrities have embraced the growing Web3 industry (NFTs, crypto, the metaverse) quite like Snoop Dogg. Since his music debut back in 1992, the prolific rapper, media personality, and entrepreneur has managed to remain in the public eye thanks in large part to his fearless embrace of new technologies and mediums. So it makes sense that the West Coast native would eventually gravitate towards the metaverse.Last September it was announced that Snoop was developing his own virtual world inside The Sandbox, one of several rapidly-growing social metaverse platforms. Referred to as the “Snoopverse,” users can explore a custom virtual world featuring all things Snoop Dogg, collect valuable NFT drops, and watch exclusive in-world concerts. Snoop’s virtual world is so popular that one superfan recently spent a jaw-dropping $500,000 to be the rapper’s virtual neighbor.Earlier this month, Snoop sent shockwaves through the music industry

The XR Week Peek (2022.04.04): Meta Quest Gaming Showcase is back, Mojo Vision is “feature complete”, and more!

It’s been a fun 1st of April for the whole XR community, with many jokes and pranks being released in the wild. Don’t forget to read the rich “Fun” section down below this roundup, because it is going to be a pretty rich one!  But at first, let’s get serious and read the relevant news of the week in AR and VR. Top news of the week Meta Quest Gaming Showcase is coming on April, 20th Meta is back with its Gaming Showcase, and this year, it is going to be aired on April, 20th at 10 am PT. Last year, it was still called Oculus Gaming Showcase, and it featured important updates on games like Pistol Whip, The Climb 2, I Expect You To Die 2, and Resident Evil 4 VR. This year, it promises to be cool the same, and probably even more, featuring new game announcements, gameplay first-looks, updates on