AR Technology Invades The Legendary Cannes Film Festival
Locate one of Niantic’s AR viewfinders to unlock fun experiences using the company’s Lightship VPS technology.The Cannes Lions International Festival of Creativity is a global event that has been showcasing creative excellence in communications, advertising, and connectivity between people and brands since 1954. In addition to celebrating hard work and creativity, the event includes big networking opportunities and award ceremonies as well as a swanky opening and closing gala.Each year in June roughly 15,000 industry leaders from 90 countries make their way to France to join in the festivities. This year, organizers plan on augmenting the festival with a slew of interactive AR experiences that attendees can discover throughout the festival area and unlock thanks to a new partnership with Niantic.As a partner, Niantic will lean on 8th Wall technology, which was acquired by Niantic back in March to deliver captivating WebAR experiences you can access on your smartphone without