Making High-End Digital Fashion a More Accessible Reality
Digital fashion is making waves online and in the real world. Using augmented and virtual reality technologies, customers can “wear” digital clothing and accessories like they would their traditional, tangible counterparts. However, unlike their more traditional counterparts, these digital outfits break the rules and confines of the real world, enabling people to have more ways to express themselves and break boundaries. A Business of Fashion report highlights the steady shift from traditional to more novel, digital platforms, with 50% of US consumers showing interest in acquiring digital assets, be they NFTs, in-game items, digital avatars, or digital fashion. The Rise of Digital Fashion The pandemic has propelled the transition to digital. While consumers are already trying out digital skins, other in-game accessories, and social media filters, consumers’ expectations and behaviors are constantly changing. Digital fashion offers a way for consumers to use digital wearables for their avatars or to have